brief
tell me what you're building: codetej for mvps, projugaadu for prototypes. you're set up on your own board within a day.
building ventures that ship fast


i’m pinkesh patel, founder, developer, and designer from surat, india. brand identity, ui, software, and hardware, built end to end.
you bring the ideai bring the build.
tell me what you're building: codetej for mvps, projugaadu for prototypes. you're set up on your own board within a day.
one thing worked at a time, start to finish. design, code, or hardware, whatever the brief calls for.




real, working builds back in days. revise until it's right.
everything
that gets you up
there
who you’re working with
one person, end to end. no handoffs, no telephone game, just me, a BE in electronics, 4+ years across brand, logo, and web design, a ui role at a singapore startup, and two ventures built on shipping fast. i wrote a book on habits too. bring an idea, leave with a product.
built BrandBrain, an ai marketing manager, piloting live with real brands right now.

scroll inside the window to browse the page
luxury fine jewellery, from brand identity through the full storefront build.
branding · web design · wordpress + woocommerce
visit the sitea BE in electronics that never stopped being useful. boards, radios, sensors and firmware, taken from an idea to a thing you can hold.
client worka controlled-drying hardware product taken from problem statement to a pitch-ready concept.

a mi band 6 with a dead display, reverse-engineered over ble into a screenless, whoop-style fitness tracker.

say something out loud and it prints as a sticker: a mic, a speech-to-text pipeline, an image model, a thermal printer.

a gamepad-driven rc car with a live first-person video feed, running its own camera web server.
break automatic patterns. rewire your identity. build a life that lasts. rewired habits is my field guide to habits that actually stick, not another list of tips you’ll forget by friday.
get the booktwo ways to work with me. same person, same standard, either way.
brand, web, and product. from idea to a working product, fast.
rapid mvp delivery. from idea to a working product founders can actually ship.
hardware + software. from concept to a working prototype.
idea-to-prototype work. fast, tangible proof of concept for early-stage ideas.
software mvp or hardware prototype, it’s the same brain and the same standard. the only variable is what you want to build.
got something that doesn't fit either of these? tell me what you're building and i'll scope it to you. book a call
brand identity, ui design, working software, and hardware prototypes, end to end. i run codetej for rapid mvps and projugaadu for idea-to-prototype work.
logos and brand work in days. mvps in weeks, not months. hardware prototypes get a clear timeline up front, so you're never left guessing.
yes. BE in electronics and communication. esp32 builds, ble, 4g/gsm, sensors, boms and sourcing docs. from prd to a thing you can hold.
me. one brain from brief to ship. the person who designs your brand is the same one who writes the code and solders the board.
either. 4+ years across logo, brand, and web design means design-only is welcome, and so is code-only. end to end is just where i'm strongest.
no throwaway spec work and no endless retainers without shipping. if it doesn't move toward a real, shipped product, it's not for me.